Our vision
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A world where no young person feels alone with their mental health.
We want to see a world where every young person who is struggling feels able to reach out, and has people and services around them who can really help.
The Senior Digital Content Officer plays a key role in shaping and delivering engaging, evidence-based digital content for young people, parents and carers. You will lead the planning, creation and continuous improvement of website content designed to support young people’s mental health and wellbeing. Working closely with colleagues across marketing, social media and youth engagement teams, you will help develop campaigns and content that increase reach, impact and engagement across web and digital channels.
You will conduct and use user research, analytics and insights from young people, parents and trusted adults to ensure our content meets real needs and reflects diverse experiences, particularly from marginalised and racialised communities. The role also involves managing the YoungMinds Bloggers Programme, coordinating written contributions, and supporting digital content across podcasts, video and campaigns.
Key information
- Application closing date
- 04 May 2026
- Interview date
- 18 May 2026
- Working environment
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We are currently working with a hybrid working model, where there is the option of working from home combined with 4-12 days a month of working in the office.
About this role
We’re looking for a Senior Digital Content Officer to lead the creation and delivery of our youth-focused web content, which supports young people under 25 with their mental health.
You’ll shape content strategies, lead on campaigns, and ensure our website and digital products deliver trusted, accessible and inclusive information for young people, parents and carers.
Youth-focused digital content
- Manage and develop the young people’s section of the website, including content planning, research and writing.
- Support young people to share lived experience through blogs and resources.
- Produce practical resources and oversee other formats such as video and podcasts.
- Ensure content is evidence-based, accessible, culturally informed and high quality.
- Keep website content up to date through regular review sessions with professionals, parents and young people.
- Use data and helpline insights to prioritise timely, relevant content.
- Develop and maintain processes to approve and vet signposted services.
Quality assurance and accreditation
- Maintain Patient Information Forum (PIF) TICK accreditation standards.
- Coordinate internal and external expertise to review and improve content.
- Support quality accreditation for the Parents Helpline.
Community and campaigns
- Run user research workshops with young people, parents and trusted adults.
- Develop digital content campaigns with the communications team.
- Manage the YoungMinds blog and contributor community.
Digital reach and performance
- Analyse website performance using tools such as Google Analytics.
- Optimise content for SEO and search visibility.
- Work with marketing teams and external partners to increase traffic and reach.
- Collaborate with the Product Manager on website roadmap delivery.
General responsibilities
- Champion youth voice and participation across organisational work.
- Embed safeguarding, anti-racist and anti-oppressive practices.
- Work collaboratively with staff, volunteers and partner organisations.
- Support organisational events, activities and fundraising.
About you
You will have:
- Experience designing and producing website content tailored to specific audiences and brand tone of voice.
- Experience using user research and insights to inform content strategy and development.
- Strong writing and editing skills, with the ability to translate complex topics into engaging, accessible content.
- Experience using CMS platforms to create SEO-optimised webpages.
- Experience analysing website performance using tools such as Google Analytics.
- Experience managing blogs or contributor networks.
You will be able to:
- Lead and deliver effective digital campaigns with clear calls to action.
- Create culturally sensitive content for racialised and marginalised young people.
- Conduct user research and insight sessions with stakeholders and audiences.
- Contribute to long-term digital content strategy across web, blog and podcast channels.
- Work collaboratively with external partners and agencies.
- Generate creative ideas and innovative digital content.
You will also bring knowledge of SEO best practice, current digital trends for young people, safeguarding processes, and a commitment to equality, diversity, inclusion and anti-racist practice.
Further information on the post can be found in the attached JDPS. To apply for this role, please download the Senior Digital Content Officer Job Pack and follow the guidance on the application form. Applications should be sent to recruitment@youngminds.org.uk by the deadline listed below, with the job title included as the subject.
We welcome applications from Black and Minoritised, LGBTQ+ groups and those with disabilities, as they are currently under-represented.
Deadline for applications is EOP 4 May.
Interviews will be held on week commencing 18 May.
YoungMinds is committed to safeguarding and promoting the welfare of children and young people and we therefore expect all staff and volunteers to do the same. We ask all staff to undertake safeguarding training when they join us.
Apply now
One of our values is: “We celebrate what makes you you – whoever you are, we welcome you and encourage you to be true to yourself”.
If you are excited about helping us to achieve our mission, passionate about working at an organisation that puts the lived experience of young people at the heart of everything we do and want to be part of our drive to become a truly anti-racist organisation we want to hear from you.
To apply, please fill in the application form - downloadable below - and send via email to recruitment@youngminds.org.uk.
About YoungMinds
You’ll be part of a passionate, hardworking team that cares about the work they do and you’ll be part of making a real difference to the lives of children and young people. In addition to becoming part of the YoungMinds team, you’ll get:
- 25 days paid holiday entitlement (plus Bank Holidays)
- three days additional leave over Christmas and New Year
- auto-enrolment onto pension scheme where YoungMinds will match your contribution up to five per cent
- statutory benefits such as parental leave and sick pay
- a wide range of other health, wellbeing and lifestyle benefits
- a dedication to continued professional development, training and shared best practice
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